Privacy Policy

1. Data Privacy at a glance

General information

The following notes provide a simple overview of what happens to your personal information when you visit our website. Personal information is any information that personally identifies you. For detailed information on the subject of data security, please refer to our privacy policy statement listed below this text.

Data Collection Practices on Our Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website owner. Their contact data can be found in the section “Legal Information” of this website.

How Do We Collect Your Data?

On the one hand, your data is collected by you communicating it to us. For instance, this may involve data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page viewing). This data is collected automatically once you access our website.

What Do We Use Your Data for?

Part of the data is collected to ensure that the error-free functionality of the website. Other data can be used to analyze your user behavior.

What ArYour Rights Concerning Your Data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address indicated in the section “Legal Information” for this purpose, as well as for further questions on the subject of data security. Furthermore, you have the right to appeal to the responsible regulatory authority.

In addition, you have the right, under certain circumstances, to demand limitation of processing for your personal data. For details please refer to the privacy policy statement under “Right to Limitation of Processing”.

Tools for Analysis and Third Party Tools

When you visit our website, your web-surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your web-surfing behavior is usually anonymous; the web-surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the privacy policy statement below.

You can object to this analysis. We will inform you about the possibilities of objection further in this privacy policy statement.

2. General Remarks and Mandatory Information

Privacy Protection

The owners of these pages take the security of your personal data very seriously. We treat your personal data confidentially and according to the legal data security regulations as well as this privacy policy statement.

If you use this website, various personal data will be collected. Personal data is the data that can personally identify you. This privacy policy statement explains what information we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security gaps. A complete protection of data against any access by third parties is not possible.

Information about the Responsible Party

The party responsible for the processing of data on this website is indicated in the section “Legal Information”.

The responsible party is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.)

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal e-mail notification to us would be sufficient. The lawfulness of the data processing carried out until the revocation takes place remains unaffected by such revocation.

THE RIGHT TO OBJECT AGAINST DATA COLLECTION IN SPECIAL CASES AS WELL AS AGAINST DIRECT ADVERTISING (ART. 21 OF THE GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 ITEM E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY STATEMENT. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR RELEVANT PERSONAL DATA UNLESS WE CAN PROVIDE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 OF THE GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH PURPOSE; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 OF THE GDPR).

Right of Appeal to the Competent Regulatory Authority

In the event of infringements of the GDPR, the persons concerned have the right to appeal to a regulatory authority, in particular in the Member State of their habitual residence, workplace or place of presumed infringement. The right of appeal shall remain without prejudice to other administrative or judicial remedies.

Right to Transfer Data

You have the right to have the data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site owner. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol appearing in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website

The necessity to provide us with your payment data (e.g. account number for direct debit authorization) after the conclusion of a fee-based contract arises for purposes of payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debiting) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol appearing in your browser line.

With encrypted communication, your payment data, which you transmit to us, cannot be read by third parties.

Inquiries, Blocking, Deletion and Correction

Within the framework of the applicable legal provisions, you have the right to free inquiries about your stored personal data, their origin and recipient as well as the purpose of data processing and, if applicable, the right to correction, blocking or deletion of such data. You can contact us at any time at the address given in the section “Legal Information” for this and any other questions on the subject of personal data.

Right to Limitation of Processing

You have the right to request the limitation of processing for your personal data. You can contact us at any time at the address indicated in the section “Legal Information”. The right to limitation of processing exists in the following cases:

If you have limited the processing of your personal data, these data may only be processed – apart from their storage – with your consent or for the purpose of assertion, exercise or defense of legal claims or for protection of the rights of another natural or legal person or for reasons related to an important public interest of the European Union or its Member State.

Objection to Promotional Emails

We hereby object to the use of our contact data published within the scope of the obligation to provide legal information for sending unsolicited advertising and information materials. The owners of this website expressly reserve the right to take legal action against unsolicited e-mailing of spam and sending other similar advertising materials.

3. Data Collection on Our Website

Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our service more user-friendly, more effective and safe. Cookies are small text files that your browser saves to your computer.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser during your next visit.

You can set your browser in such a way that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies which are necessary for electronic communication process or for enabling of certain functions requested by you (e.g. shopping cart function) are stored on the basis of art. 6 para. 1 item f of GDPR. The website owners has a justified interest in the storage of cookies to ensure the technically error-free and optimized provision of their services. Insofar as other types of cookies (e.g. cookies for analyzing your web-surfing behavior) are stored, these are dealt with separately in this privacy policy statement.

Server Log Files

The owners of the pages automatically collect and store information in so-called server log files, which your browser automatically transmits to us. This includes the following information:

This data will not be merged with other data sources.

This data is collected on the basis of art. 6 para. 1 item f of GDPR. The website owners have a justified interest in the technically error-free presentation and optimization of their website – for this purpose the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. These data will not be passed on without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (art. 6 para. 1 item a of the GDPR). You can revoke this consent at any time. For this purpose, an informal e-mail notification to us would be sufficient. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.

Inquiry by E-mail, Telephone or Fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

This data is processed on the basis of art. 6 para. 1 item b of the GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (art. 6 para. 1 item a of the GDPR) and/or on our legitimate interests (art. 6 para. 1 item f of the GDPR), as we have a justified interest in the effective processing of inquiries addressed to us.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.

Processing of Customer and Contract Data

We collect, process and use personal data only to the extent necessary for the establishment, content-related design or modification of the legal relationship (inventory data). This is done on the basis of art. 6 para. 1 item b of the GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

We collect, process and use personal data about the use of our Internet pages (usage data) only to the extent necessary for enabling the user to take advantage of the service or to bill the user.

The collected customer data are deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

4. Social media

Social Media Plugins using Shariff

We use plugins of social media (e.g. Facebook, Twitter, Google+, Instagram, Pinterest, XING, LinkedIn, Tumblr) on our website.

You can usually recognize the social media plugins by their respective logos. In order to guarantee data security on our website, we only use these plugins with the so-called “Shariff” solution. This application prevents the plugins integrated on our website from transferring data to the respective provider the first time you visit the site.

Only when you activate the respective plugin by clicking on the corresponding button will a direct connection to the provider’s server be established (based on your consent). As soon as you activate the plugin, the respective provider receives the information that you have visited our site, along with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to our pages to your user account.

Activating the plugin constitutes consent within the meaning of art. 6 para. 1 item a of the GDPR. You can revoke this consent at any time with effect for the future.

5. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

The storage of Google Analytics cookies and the use of this analysis tool are based on art. 6 para. 1 item f of the GDPR. The website owners have a justified interest in analyzing user behavior in order to optimize both their website and their advertising.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to enjoy the full functionality of this website. In addition, you can prevent Google from collecting the data generated by cookies and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your information from being collected during future visits to this website: Disable Google Analytics.

For more information on how Google Analytics uses user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics Remarketing

Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows Google Analytics Remarketing to link advertising target groups with the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to your needs depending on your previous usage and web-surfing behavior on one device (e.g. mobile phone) can also be displayed on any other one of your devices (e.g. tablet or PC).

If you have given your consent to this, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; to do so, please follow this link: https://www.google.com/settings/ads/onweb/.

The data collected in your Google Account will only be consolidated on the basis of your consent, which you may give to or revoke from Google (art. 6 para. 1 item a GDPR). In the case of data collection processes that are not consolidated in your Google Account (e.g. because you do not have a Google Account or have objected to the consolidation), the data collection is based on art. 6 para. 1 item f of the GDPR. The justified interest arises from the fact that the website owners are interested in an anonymous analysis of website visitors for advertising purposes.

Further information as well as privacy policy regulations can be found in the privacy policy statement by Google at: https://policies.google.com/technologies/ads?hl=en.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is generated. Cookies are small text files that the Internet browser saves on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookies have not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.

Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through the websites ofAdWords customers. The information collected from the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt out of such use by easily turning off the Google conversion tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on art. 6 para. 1 item f of the GDPR. The website owners have a justified interest in analyzing user behavior in order to optimize both their website and their advertising.

More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

You can set your browser in such a way as to be informed about the setting of cookies and only allow cookies in individual cases, choose to accept cookies for certain cases or exclude them altogether and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Facebook Pixel

Our website uses the Facebook Pixel, a tool to evaluate user actions by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) in order to measure conversion rate.

This allows us to track the behavior of site visitors after they are redirected to the provider’s Web site as a result of clicking on a Facebook ad. This helps to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and optimize future advertising efforts.

The data collected is anonymous to us as the owners of this website and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy. This may allow Facebook to display advertisements on Facebook pages as well as outside Facebook. We as the site owners have no control over this use of data.

The use of Facebook Pixel is based on art. 6 para. 1 item f of the GDPR. The website owners have a justified interest in effective advertising measures, including the use of social media.

You will find further information on the protection of your privacy in the Facebook Data Policy statement: https://facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the Ad Preferences section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/uk/your-ad-choices.

6. Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we require your e-mail address, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use these data exclusively for the dispatch of the requested information and do not pass these on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (art. 6 para. 1 item a of the GDPR). You can revoke your consent to the storage of your data, e-mail address and their use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. The data that we store for other purposes will remain unaffected by this.

7. Plugins and Tools

YouTube

Our website uses plugins from the YouTube page operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages with the YouTube plug-in installed, a connection is established to YouTube’s servers. This will tell the YouTube server which of our pages you have visited.

YouTube may also store various cookies on your device. These cookies help Youtube receive information about visitors to our website. This information is used, among other things, to collect video statistics, improve usability and prevent fraud. These cookies remain on your device until you delete them.

If you are logged in to your YouTube account, you can enable YouTube to directly associate your web-surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offers. This constitutes a justified interest within the meaning of art. 6 para. 1 item f of the GDPR.

Further information on the processing of user data can be found in the YouTube’s Privacy Policy statement at: https://policies.google.com/privacy?hl=en.

Google Web Fonts

This page uses so-called web fonts provided by Google to ensure the uniform display of fonts. When you access a page, your browser loads the required web fonts into the browser cache in order to display the content and fonts correctly.

For this purpose, the browser you are using must establish connection with Google’s servers. This will enable Google to know that your IP address has been used to access our website. We use Google Web Fonts in the interest of a uniform and appealing presentation of our online services. This constitutes a justified interest within the meaning of art. 6 para. 1 item f of the GDPR.

In case your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found under https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://policies.google.com/privacy?hl=en.

Font Awesome

This site uses web fonts provided by Font Awesome to ensure the uniform display of fonts. When you access a page, your browser loads the required web fonts into the browser cache in order to display the content and fonts correctly.

For this purpose, the browser you are using must establish connection with Font Awesome’s servers. This will allow Font Awesome to know that your IP address has been used to access our website. We use Font Awesome in the interest of a uniform and appealing presentation of our online services. This constitutes a justified interest within the meaning of Art. 6 para. 1 item f of the GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Font Awesome can be found at https://fontawesome.com/privacy

8. Payment Providers and Resellers

PayPal

Our website offers offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to “PayPal”).

If you choose to pay via PayPal, the payment details that you enter will be sent to PayPal.

The transfer of your data to PayPal is based on art. 6 para. 1 item a of the GDPR (consent to the processing of data) and art. 6 para. 1 item b of the GDPR (processing is necessary for the performance of a contract). You have the possibility to revoke your consent to data processing at any time. A revocation has no influence on the effectiveness of past data processing operations.

Direct Payment

Among other things, our website offers payment by means of “Sofortüberweisung”. The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as “Sofort GmbH”).

The “Sofortüberweisung” procedure allows us to receive a payment confirmation from Sofort GmbH in real time so that we can begin fulfilling our obligations immediately.

Once you have chosen the payment method “Sofortüberweisung”, you transmit your PIN and a valid TAN to Sofort GmbH, with which it uses to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and makes the transfer to us using the TAN you have provided. It will then immediately send us a transaction confirmation. After logging in, your turnovers, the credit limit of the overdraft facility and the existence of other accounts as well as their holdings are automatically checked.

In addition to the PIN and the TAN, the payment data entered by you and your personal data are also transmitted to Sofort GmbH. Your personal data include your first and last name, address, telephone number(s), e-mail address, IP address and any other data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent fraud attempts.

The transfer of your data to Sofort GmbH is based on art. 6 para. 1 item a of the GDPR (consent to the processing of data) and art. 6 para. 1 item b of the GDPR (processing is necessary for the performance of a contract). You have the possibility to revoke your consent to data processing at any time. A revocation has no influence on the effectiveness of past data processing operations.

Further details on payment via “Sofortüberweisung” can be found under the following links: https://www.klarna.com/us/privacy-policy/ and https://www.klarna.com/us/ .